Style PurrPetrator: Cat Grooming Specialists


MARCH, 2016

Centreville, Maryland, US |

“Success is 1% inspiration and 99% perspiration.”

While taking a look at Style PurrPetrator’s website and social accounts, I instantly felt drawn to their passion and the drive to educate cat lovers like myself. Up until now, I had no idea that cats (fluffy or not) needed to be regularly groomed. Style PurrPetrator engages potential customers by offering an educational view of the mandatory maintenance for their customers’ fur babies. Not only do they provide a unique list of grooming styles and treatments but also an eye-opening “Before” and “After” section that gives potential customers a visual presentation of what their feline masters can look like after their grooming. I was extremely interested in what Anjeli had to say about the story behind her business so I sent her a list of questions that I felt could resonate with others in the pet grooming industry

Tell us about yourself and your business.

My name is Anjeli Sonstegard, the name of my business is Style Purrpetrator and I am a feline exclusive groomer. The inspiration for my business comes from not only the love of felines but a desire to help owners who suffer from allergies, as well as helping felines manage their coat condition. I love meeting terrific felines and the people they own.

We are professional cat groomers and know our stuff! We received our training from the National Cat Groomers Institute of America, Inc and are Certified Feline Master Groomers.

“We are professional cat groomers and know our stuff! We received our training from the National Cat Groomers Institute of America, Inc and are Certified Feline Master Groomers, after passing a total of nine exams that include both, in-depth written material and actual hands-on grooming.”

What has been your biggest challenge and how did you overcome it?

One of the biggest challenges is educating those who still believe that cats groom themselves. Cats actually lick themselves! It is a process and it takes time. Grooming and licking are two entirely different things. When a cat licks itself, it is covered in saliva and dander. Nothing is done during the licking process to relieve a cat of tangles, mats, fleas, dandruff, skin conditions, and unsanitary ‘pancakes’ hanging from its hindquarters. One of the educational methods I use is a quarterly newsletter that targets topics such as nail health, shedding, allergies. Having a software that allows to document who receives these newsletters and marketing campaigns can be really helpful, especially when there is a direct tile into The Better Software Company’s CRM.

To what do you owe your success?

I owe my success to a lot of people, furry and not. School and training, those who place their lovely felines in my hands, the fur babies who allow me to groom them, the support of local veterinarians, of course family and friends, as well as terrific business tools such as The Better Software’s CRM solution coupled with their powerful on the go scheduling and marketing campaign software.

How in the world do you manage to bath a cat?

To help calm those cats who are anxious, we use aromatherapy and pet acoustics. While both of these methodologies help quite a bit, professional handling is also required. Firm and gentle, to make sure kitty feels secure in their temporary surroundings. That is also one of the reasons Style Purrpetrator is feline exclusive.

Most cats, however, love water. They enjoy playing in it. The warm temperature and the correct nozzle allow for cats to feel confident and the reaction is generally that of calm. Many first-time spa cats have found that the experience is relaxing enough that they wind up laying on their backs in my lap. It’s fun to try and get these cats to go back!

What is the best advice you can give to aspiring entrepreneurs?

Success is 1% inspiration and 99% perspiration. Learn and apply, it’s a process. If you want it bad enough, you will get there.

To learn more, visit Anjeli’s website or Facebook page!

For all media inquiries, please contact

Chris Neil

The Better Software Company

1 (­844) ­515-­1992

About The Better Software Company

The Better Software Company offers a fully-integrated Franchise Operating System (FOS) to help owners improve and simplify their entire business, using a cloud­-based model. Integrated features, including CRM, scheduling, billing & invoicing, reporting & analytics and inventory management, offer business owners simplicity and ease of use that will save time. The software is configured to service small and medium sized enterprises in a diversity of vertical markets. The Better Software Company is based in Ottawa, Canada.

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