5 Must-haves for your pet business website


AUGUST, 2016

With today’s technology, a website is essential for a business to survive. One of the first things people do when they begin their buying process is do an online search. Here are 5 ways you can make your pet business website the best.

1) Be brand conscious

The website must embody your brand. You want your colours & writing style to clearly reflect who you are as a business. Learn how to properly brand your website with these 10 hands-on tips!

2) Show your experience

You need to list your credentials, specialties & goals. You want your customers to know they have come to the right place & that they can trust their fur baby with you.

“As a Certified Feline Master Groomer (CFMG), the focus is on feline-exclusive grooming, thus offering a relaxed and attentive atmosphere for each of our clients, right at your doorstep.  We specialize in cats and are very good at what we do.  There are a variety of services to meet your cat’s grooming needs.” – Style PurrPetrator

We live in a visual world, and because of that, people will respond more to imagery.

3) Use visuals

Display clean and quality images of your furry customers and services in action. We live in a visual world, and because of that, people will respond more to imagery. If you don’t have a bank of professional looking images, we have included a library of free stylish photos you can use for your site. It is also worth it to find a professional photographer in your area who has the proper equipment that can capture how awesome your business is, or create product images for your site. They can also capture you using grooming tools properly.

To help you find more free stock photos we put together this ultimate list of our favorite online libraries.

4) Be social

List your contact information and social media links clearly so that you can increase your social traffic & followers. Customers love seeing that you are on social! Why is being on social important for your business? Hootsuite has some good points on that.


5) Educate

It is important to provide educational content for your customers. You can educate them on your company, your services and your industry. Your customers can then make an informed decision to use your business for their particular needs.

Get Your Free Pet Images Right Here!

For all media inquiries, please contact

Chris Neil
The Better Software Company
1 (­844) ­515-­1992

About The Better Software Company

The Better Software Company offers a fully-integrated Franchise Operating System (FOS) to help owners improve and simplify their entire business, using a cloud­-based model. Integrated features, including CRM, scheduling, billing & invoicing, reporting & analytics and inventory management, offer business owners simplicity and ease of use that will save time. The software is configured to service small and medium sized enterprises in a diversity of vertical markets. The Better Software Company is based in Ottawa, Canada.

Best Practices to Protect and Promote Your Brand

The Better Software Company and Fishman PR have teamed up to bring you the chance to gain insights into the best practices for protecting and promoting your brand. Reserve your spot - space is limited!

Woo! Get ready for some awesome insights.

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