28

MARCH, 2016

Marion, Illinois, US | MichaelsAutomotivePerfections

What stood out most to me while reading Michael’s story is just how much he values his customers and genuinely wants their experience to be the best it can possibly be! He isn’t looking for vehicles to come back every month, he wants them to come back every year – thanks to his permanent protection solution. He and his team have a passion for cars and are clearly doing what they love. His story is inspiring, especially for those who wonder how to turn their passion into a viable business. His journey is one that can resonate with many and I hope you find it as inspiring as I did.

What is the story behind your logo design?

Our logo was made to show strength and protection. This is what we want the customer to envision whenever they leave here with their perfect, permanently protected vehicle.

 

To what do you owe your success?

My family and friends are the keys to our success. Without their financial help and mental support I could have never gotten this far. My wife and kids are my reason for getting up and doing this every day.

 

What are some of your favorite products and tools to use for detailing automobiles?

We enjoy using all of our tools from C9 Ceramic Coatings, Flex, Axalta, 3M, Menzerna, Lake Country, Premium Shield, Solar FX, LLumar, Iwata, California Air tools, Smart and etc. They all have helped us to reach the highest quality finish our clients demand. There is just not a single set of tools we like more than others.  Without them all, it wouldn’t possible to do what we do for all the different vehicles, finishes and situations we deal with.

Detailing on a red Mercedes Benz

Photo taken from Michael’s Automotive Perfections
Facebook page.

Introduce us to your business, what do you do?

Our business is called “Michael’s Automotive Perfections” and we specialize in Permanent Protection Solutions for vehicles, such as: High-end Detailing, Ceramic Anti-Damage Coating, Paint Protection Film, Chip/ Touch-up repair, Tint, Vinyl Wraps and Coating Distribution exclusively for C9 Ceramic Coatings.

We are now on the cutting edge of technology in the industry and offer services I never imagined to help others enjoy their cars.

What is the story behind your business?

I’ve always been into cars and even went to school/college for mechanics and technology. Which in turn landed me little opportunity because of the flooded mechanic market. Instead, it pushed me into customization and stereos as a part time job while working as an assistant manager for a local speed lube.

 

My immaturity took me down through several dark paths and I nearly lost everything. One day, almost a decade later, I got a phone call from my mother, who then tells me my grandfather had passed away. This was the beginning of my turning point. I quit the job I had and started doing things for myself. That made me realize that I only have this time here to do what I need to do and to create a legacy that I could be proud of instead of partying and disgracing my family.

 

So, I went back to my passion which was cars and I wanted to do something other than turn wrenches. I decided detailing was the way to go because I loved it as a child. I never knew how deep the rabbit hole went until now. We are now on the cutting edge of technology in the industry and offer services I never imagined to help others enjoy their cars.

What has been the biggest hurdle for your business and how did you overcome it?

The biggest hurdle we’ve had is the fact that where we live is so economically depressed that people have a tendency to hold on to their money and be very frugal about spending. So to be able to show them the value of the services we offer and also build trustworthy relationships with our clients has earned us a very successful return rate and helped us overcome the economy.

In your opinion, what sets you apart from your competition (Aside from your awesome logo)?

What sets us apart from anyone else in the area is our quality of work and the products we use. We don’t want our customers coming back monthly like traditional shops, we want them to come back for their yearly check up services or whenever they purchase a new vehicle so we can permanently protect it for them and help them get the most out of their investment.

 

All our services come with actual documentation for exclusive warranty and maintenance schedules. Our competitors offer everyday products like wax or coatings that don’t have a warranty or are non-exclusive to installers which anyone can purchase on Amazon, Ebay or a non-exclusive distributors like Autogeek.

 

We are the exclusive right holder and installer for C9 Ceramic Coatings, Ceramic Pro, Axalta and Premium Shield for Southern Illinois, which means there is no one else within at least a 50-mile radius able to use these products.

What is the story behind your logo design?

Our logo was made to show strength and protection. This is what we want the customer to envision whenever they leave here with their perfect, permanently protected vehicle.

 

To what do you owe your success?

My family and friends are the keys to our success. Without their financial help and mental support I could have never gotten this far. My wife and kids are my reason for getting up and doing this every day.

 

What are some of your favorite products and tools to use for detailing automobiles?

We enjoy using all of our tools from C9 Ceramic Coatings, Flex, Axalta, 3M, Menzerna, Lake Country, Premium Shield, Solar FX, LLumar, Iwata, California Air tools, Smart and etc. They all have helped us to reach the highest quality finish our clients demand. There is just not a single set of tools we like more than others.  Without them all, it wouldn’t possible to do what we do for all the different vehicles, finishes and situations we deal with.

What has been your favorite detailing experience?

I don’t really have a favorite detailing experience because every day is a new experience and learning how to manage it successfully and grow from it in a positive way makes me happy. Knowing that I have trained a successful team and grown a business I am proud of, is my favorite experience.

What advice do you have for aspiring auto detailers?

Don’t give up no matter what people say to you about your choice to grow your own business. There are always going to be people out there who will try to bring you down. There’s always going to be competition. There are always going to be new things in the industry. Learn to keep the path or goal you had set, adapt and grow to make that dream possible. The dream won’t happen overnight and you won’t be able to achieve it without sacrifice. But once you’ve made it, there’s no greater feeling but to keep going!

Follow Michael’s business on Facebook and Instagram!

For all media inquiries, please contact

Chris Neil
The Better Software Company
1 (­844) ­515-­1992
cneil@thebettersoftwarecompany.com

About The Better Software Company

The Better Software Company offers a fully-integrated Franchise Operating System (FOS) to help owners improve and simplify their entire business, using a cloud­-based model. Integrated features, including CRM, scheduling, billing & invoicing, reporting & analytics and inventory management, offer business owners simplicity and ease of use that will save time. The software is configured to service small and medium sized enterprises in a diversity of vertical markets. The Better Software Company is based in Ottawa, Canada.

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