1) Be brand conscious.
The website must embody your brand. You want your colours & writing style to clearly reflect who you are as a business. Learn how to properly brand your website with these 10 hands-on tips!
2) Show your experience.
You need to list your credentials, specialties & goals. You want your customers to know they have come to the right place & that they can trust their fur baby with you.
“As a Certified Feline Master Groomer (CFMG), the focus is on feline exclusive grooming, thus offering a relaxed and attentive atmosphere for each of our clients, right at your doorstep. We specialize in cats and are very good at what we do. There are a variety of services to meet your cat’s grooming needs.” – Style PurrPetrator
3) Use visuals.
Display clean and quality images of your furry customers and services in action. We live in a visual world, and because of that, people will respond more to imagery. If you don’t have a bank of professional looking images, we have included a library of free stylish photos you can use for your site. It is also worth it to find a professional photographer in your area who has the proper equipment that can capture how awesome your business is, or create product images for your site. They can also capture you using grooming tools properly.
To help you find more free stock photos we put together this ultimate list of our favorite online libraries.
4) Be social.
List your contact information and social media links clearly so that you can increase your social traffic & followers. Customers love seeing that you are on social! Why is being on social important for your business? Hootsuite has some good points on that.
It is important to provide educational content for your customers. You can educate them on your company, your services and your industry. Your customers can then make an informed decision to use your business for their particular needs.