Being mobile-friendly makes business better
It should come as no surprise when you hear the world runs on mobile. By now, we all know that a “responsive design” is essential for a website as people are using desktops less and less to consume online content.
In fact, back in 2016, the number of people using their phone to consume digital media surpassed the number of people using a desktop or laptop computer, and that number is only increasing.
Approximately 65% of media consumption was mobile in 2016, and it is expected to jump to 80% by next year. We have become so accustomed to having everything given to us immediately, that many people don’t even consider taking out their laptop when they need to look something up. Younger generations keep everything on their phones, and they solve problems faster as a result.
Reach your team where they already spend their time. Let your team take work with them, so they don’t feel like they’re stuck at the office.
People are busy.
Basically, everyone is using their phone as much as possible. But what does that mean for businesses?
Franchisees and employees are constantly on the move, so when they have to stop and sit in front of a computer to get things done, they’re going to be distracted and tempted to look at their phone. They don’t want to have to go back to the office to find customer information. They don’t want work to be tedious, and it doesn’t have to be.
Accessibility is the most obvious benefit when it comes to a mobile-friendly business. If your technicians and employees are able to pull out their phone and find customer information or details on a job while on location, they’re less likely to make mistakes, and get the job done faster. Paper systems are a thing of the past. Filing cabinets take up too much space and, frankly, are just a general waste of time when there are so many better options out there.
Reach your team where they already spend their time. Let your team take work with them, so they don’t feel like they’re stuck at the office. Give them a tool they’re able to bring with them everywhere they go; a tool they already know how to use, because they’re already using it constantly.
When your business is mobile-friendly, your team is able to track their work and motivate themselves to do more, and do better. Completing goals motivates us, but you need to be able to track what you do in order to feel successful. When you can track your progress as you go, you keep that motivation going.
If 65% of traffic is mobile, the other 35% is still coming in from desktop sources. In other words, computers are not obsolete. Designs are meant to be responsive, because there are a multitude of platforms users are spending their time on.
Be mobile first, but compatible with other platforms. Being mobile-friendly in your business operations and processes can increase productivity, because your has access to information as they work. But sometimes, they are at the office. Sometimes, they need to get things done on a screen that doesn’t fit in the palm of their hand. And that’s why multi-platform compatibility has not truly been replaced just yet.
Obviously, mobile-friendly business software isn’t perfect. You don’t want people spending all day on their phones “working” and without doing any actual work. But if they truly spend too much time on their phone or don’t get their work done, you’ll know. The purpose of a mobile-friendly business is to simplify work. If that doesn’t increase productivity, you’ll be able to pinpoint exactly who’s falling behind.
Say you run a home cleaning business. A large portion of your team will be out of office at on-site to clean houses for the majority of their workday. It makes sense to simply give them a list of addresses before they head out, but if customers call to cancel or alter details, you need to be able to update your staff. They shouldn’t be answering their phones while on the job or driving, so it can be difficult to get in touch with them before they go to their next location.
You could ask them to either call in or return to the office before going to the next job, but that not only slows down your employee on-location, it interrupts your office team’s productivity as well. Making your business mobile-friendly means you can update details as they come in, and your team can check for updates when it’s convenient. Rather than taking the time to call or go back to the office, they can take a few seconds to check the details of the next job right before they go, because updates are provided onsite. No one’s day is interrupted, and they can save a lot of time.
Your business can save time and money when it comes to those endless hours of paperwork, because that work becomes a natural part of the workflow. If a regular customer asks the onsite cleaner to permanently change the details of their order, the changes can be made immediately. Staff can directly update information rather than relaying it to the office. There’s no game of telephone or risk of the message being lost.
Supporting a mobile-friendly work environment means giving your team the power to track their work and increase productivity, communicate with each other and make informed decisions right away. So if you’re thinking of implementing some kind of digital system for your business, consider investing in software that works across platforms to get the most value for you and your team, because the whole world is going mobile.
For all media inquiries, please contact
The Better Software Company
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About The Better Software Company
The Better Software Company offers a fully-integrated Franchise Operating System (FOS) to help owners improve and simplify their entire business, using a cloud-based model. Integrated features, including CRM, scheduling, billing & invoicing, reporting & analytics and inventory management, offer business owners simplicity and ease of use that will save time. The software is configured to service small and medium sized enterprises in a diversity of vertical markets. The Better Software Company is based in Ottawa, Canada.