Welcome to the B Better Foundation

Welcome to the Better Software Company's "B" Better Foundation! The Foundation will address two primary focus areas. First is to protect our environment and the animals that that live there. Second is to create opportunities for youth to learn foundational business skills in a fun and safe environment in order to help participants create and take advantage of new opportunities with their own unique skill sets. The "B" Better Foundation is the Better Software Company's opportunity to build upon the legacy and story of CEO and Founder, Steve Cody.




Animal Ambassador Program

Through partnerships with conservation and advocacy groups the "B" Better Foundation leverages the Better Software Company's corporate events to introduce animal ambassadors to the public. An animal ambassador is an individual of a species - often a tame or habituated animal that lives permanently at a rehabilitation center or zoo - that is used to educate the public about the species. The Association of Zoos & Aquariums defines an ambassador animal as "an animal whose role includes handling and/or training by staff or volunteers for interaction with the public and in support of institutional education and conservation goals."

Youth Entrepreneurship Program

History:

Steve Cody started his first business at the age of 17 with a bucket, a squeegee, and a dream. After he received a cheque for $1200 from his grandfather, Steve opened a window washing company and never looked back. Over the course of his career, Steve has started a number of local businesses and has generated over $260 million in sales to date. Now focusing on growing Ottawa's next great technology company, The Better Software Company, Steve would like to share his story to inspire a new generation of young entrepreneurs to go out and start a business!

Program:

The Better Software Company will facilitate a registration based program for interested BGC youth to learn foundational business and personal skills. The program curriculum is focused on providing fun and interactive sessions that will include guest speakers who specialize in specific areas of business. This welcoming and safe environment will nurture dreamers, challenge creative's and provide a basic foundation for builders. The two primary goals of the program are to have fun and introduce a pathway into business as a career opportunity. Every 2 weeks youth will be guided step by step via B Better Youth Entrepreneurship Workshops to create their own small business.

Finale:

As a finale for the program, youth will prepare a pitch for their business idea/product. Their pitch will be "Dragon's Den" style in front of a panel of expert judges. All participants in the program will have this opportunity to pitch at the event. Two winners (one male and one female) will be chosen and matched with a mentor and given a $1200 bursary. They will also be recognized at the BGCO Scholarship Awards night in May.

The "B" Better Foundation is an excellent opportunity to immerse yourself in the world of business with one of Ottawa's fastest growing companies.

In Partnership With

Boys and Girls Club of Ottawa

The Better Software Company is thrilled to partner with The Boys and Girls Club of Ottawa on this life-changing initiative. We wholeheartedly support their mission to provide a safe, supportive place where children and youth can experience new opportunities, overcome barriers, build positive relationships, and develop confidence and skills for life. We look forward to working together on growing the young entrepreneur community in Ottawa!

Our day at Camp Schmitty

Resources

Resources you can check out for more information on youth entrepreneurship:

FUTURPRENEUR

Formerly the Canadian Youth Business Foundation (CYBF). Dedicated to growing our nation's economy one young entrepreneur at a time. Links:

YOUTH ENTREPRENEURSHIP GUIDE: CANADA BUSINESS ONTARIO

This guide will introduce you to the basics of starting a business, and the government programs available to young entrepreneurs in Ontario. Links:

THE NEXT 36

The Next 36 is a program that accelerates the growth of Canada's most talented young entrepreneurs by providing mentorship, capital, and unparalleled founder development. Links:

Curriculum

Session 1: Your Ideas into Opportunities

Guest speaker: Steve Cody, CEO, The Better Software Company

Guest speaker Steve Cody will introduce himself and tell his story about starting his first business at an early age with very little money. This workshop will introduce youth to the idea of entrepreneurship, starting a business, being creative and following their passions.

The workshop will also remind youth that it's never too early to start thinking about your future.

Activity:

Business Brainstorming + Word Game. Each person will pick two words out of a hat - the challenge will be to take these two words and brainstorm a company based on these words. After 15 minutes of brainstorming each person will share their business name and idea with the group.

Session 2: Your Idea Into a Plan

Guest speakers: Paul Howard + Business Development Expert

Paul Howard (NFL Youth Coach of the Year) will speak about his experience managing different businesses at a young age and as well speak to the youth about sports analogies and businesses (offenses, defense, play books, being down and out and persevering).

This workshop will teach youth about the steps and processes one must go through in order to start a business.

Activity:

Creating a Business Model Canvas. Picking up where the group left off last week, each person will prepare a business model canvas for the startup company they brainstormed in the Business Brainstorming + Word Game.

Session 3: Crafting the Story of Your Business: Branding & Marketing

Guest speakers: Marketing & Design Experts

A Marketing & Design Expert will introduce youth to the idea of branding and creating the core identity of your company.

In this workshop the group will explore how elements such as logos, type, and colours can help communicate the values of a company's brand.

Activity:

Youth will draft the story of their business. The story will identify who the customer is and what problem that this business is solving. Each youth will also draw up a logo for their company that is representative of their brand.

Session 4: Promoting your Business with Social Media: Safety, Awareness and Promotion

Guest Speaker: Michaela Alexis, Social Media Coordinator, The Better Software Company

Michaela Alexis will expose youth to different aspects of social media and how it can relate to entrepreneurship, promotion and networking.

This workshop will focus on social media safety, maturity and professionalism.

Activity:

Create Social Media Accounts for each of the businesses and practice "safe posting" on each of their accounts.

Session 5: Sales & Customer Validation

Guest Speaker: Sales Expert

A seasoned Sales Expert will introduce youth to the sales process and attracting their first customers.

This workshop will teach youth the importance of customer validation & incorporating customer feedback into your new business strategies.

Session 6: Public Relations & Media

Guest speaker: Michael Curran, Executive Director, Great River Media & the Ottawa Business Journal

Michael Curran will provide media 101 training and provide youth with an intro to PR and media for business.

Activity:

Youth will conduct an interview with the Ottawa Business Journal and will have an opportunity to tell the story of their business in a published article.

Session 7: Presentation Skills

Guest speaker: Presentation Expert

A seasoned Presentation Expert will provide presentation coaching for the youth to learn how to effectively communicate their business to an audience and deliver their pitch with confidence.

Activity:

Each youth will have an opportunity to pitch their idea for their business to their peers, incorporating the skills taught in the workshop.

Session 8: Young Entrepreneurship Success Stories

Guest speaker: Successful Young Entrepreneurs

For the final workshop 2-3 young entrepreneurs will come in to speak about their own business, start up ideas and how they began on the journey to entrepreneurship.

Activity:

This be the last opportunity for each of the program participants to practice their pitch presentation in front of their peers. The guest speakers will also provide the youth with feedback and final words of advice on their pitch.

Curriculum

Session 1: Your Ideas into Opportunities

Guest speaker: Steve Cody, CEO, The Better Software Company

Guest speaker Steve Cody will introduce himself and tell his story about starting his first business at an early age with very little money. This workshop will introduce youth to the idea of entrepreneurship, starting a business, being creative and following their passions.

The workshop will also remind youth that it's never too early to start thinking about your future.

Activity:

Business Brainstorming + Word Game. Each person will pick two words out of a hat - the challenge will be to take these two words and brainstorm a company based on these words. After 15 minutes of brainstorming each person will share their business name and idea with the group.

Session 2: Your Idea Into a Plan

Guest speakers: Paul Howard + Business Development Expert

Paul Howard (NFL Youth Coach of the Year) will speak about his experience managing different businesses at a young age and as well speak to the youth about sports analogies and businesses (offenses, defense, play books, being down and out and persevering).

This workshop will teach youth about the steps and processes one must go through in order to start a business.

Activity:

Creating a Business Model Canvas. Picking up where the group left off last week, each person will prepare a business model canvas for the startup company they brainstormed in the Business Brainstorming + Word Game.

Session 4: Promoting your Business with Social Media: Safety, Awareness and Promotion

Guest Speaker: Michaela Alexis, Social Media Coordinator, The Better Software Company

Michaela Alexis will expose youth to different aspects of social media and how it can relate to entrepreneurship, promotion and networking.

This workshop will focus on social media safety, maturity and professionalism.

Activity:

Create Social Media Accounts for each of the businesses and practice "safe posting" on each of their accounts.

Session 3: Crafting the Story of Your Business: Branding & Marketing

Guest speakers: Marketing & Design Experts

A Marketing & Design Expert will introduce youth to the idea of branding and creating the core identity of your company.

In this workshop the group will explore how elements such as logos, type, and colours can help communicate the values of a company's brand.

Activity:

Youth will draft the story of their business. The story will identify who the customer is and what problem that this business is solving. Each youth will also draw up a logo for their company that is representative of their brand.

Session 5: Sales & Customer Validation

Guest Speaker: Sales Expert

A seasoned Sales Expert will introduce youth to the sales process and attracting their first customers.

This workshop will teach youth the importance of customer validation & incorporating customer feedback into your new business strategies.

Session 6: Public Relations & Media

Guest speaker: Michael Curran, Executive Director, Great River Media & the Ottawa Business Journal

Michael Curran will provide media 101 training and provide youth with an intro to PR and media for business.

Activity:

Youth will conduct an interview with the Ottawa Business Journal and will have an opportunity to tell the story of their business in a published article.

Session 8: Young Entrepreneurship Success Stories

Guest speaker: Successful Young Entrepreneurs

For the final workshop 2-3 young entrepreneurs will come in to speak about their own business, start up ideas and how they began on the journey to entrepreneurship.

Activity:

This be the last opportunity for each of the program participants to practice their pitch presentation in front of their peers. The guest speakers will also provide the youth with feedback and final words of advice on their pitch.

Session 7: Presentation Skills

Guest speaker: Presentation Expert

A seasoned Presentation Expert will provide presentation coaching for the youth to learn how to effectively communicate their business to an audience and deliver their pitch with confidence.

Activity:

Each youth will have an opportunity to pitch their idea for their business to their peers, incorporating the skills taught in the workshop.

Curriculum

Session 1: Your Ideas into Opportunities

Guest speaker: Steve Cody, CEO, The Better Software Company

Guest speaker Steve Cody will introduce himself and tell his story about starting his first business at an early age with very little money. This workshop will introduce youth to the idea of entrepreneurship, starting a business, being creative and following their passions.

The workshop will also remind youth that it's never too early to start thinking about your future.

Activity:

Business Brainstorming + Word Game. Each person will pick two words out of a hat - the challenge will be to take these two words and brainstorm a company based on these words. After 15 minutes of brainstorming each person will share their business name and idea with the group.

Session 2: Your Idea Into a Plan

Guest speakers: Paul Howard + Business Development Expert

Paul Howard (NFL Youth Coach of the Year) will speak about his experience managing different businesses at a young age and as well speak to the youth about sports analogies and businesses (offenses, defense, play books, being down and out and persevering).

This workshop will teach youth about the steps and processes one must go through in order to start a business.

Activity:

Creating a Business Model Canvas. Picking up where the group left off last week, each person will prepare a business model canvas for the startup company they brainstormed in the Business Brainstorming + Word Game.

Session 3: Crafting the Story of Your Business: Branding & Marketing

Guest speakers: Marketing & Design Experts

A Marketing & Design Expert will introduce youth to the idea of branding and creating the core identity of your company.

In this workshop the group will explore how elements such as logos, type, and colours can help communicate the values of a company's brand.

Activity:

Youth will draft the story of their business. The story will identify who the customer is and what problem that this business is solving. Each youth will also draw up a logo for their company that is representative of their brand.

Session 4: Promoting your Business with Social Media: Safety, Awareness and Promotion

Guest Speaker: Michaela Alexis, Social Media Coordinator, The Better Software Company

Michaela Alexis will expose youth to different aspects of social media and how it can relate to entrepreneurship, promotion and networking.

This workshop will focus on social media safety, maturity and professionalism.

Activity:

Create Social Media Accounts for each of the businesses and practice "safe posting" on each of their accounts.

Session 5: Sales & Customer Validation

Guest Speaker: Sales Expert

A seasoned Sales Expert will introduce youth to the sales process and attracting their first customers.

This workshop will teach youth the importance of customer validation & incorporating customer feedback into your new business strategies.

Session 6: Public Relations & Media

Guest speaker: Michael Curran, Executive Director, Great River Media & the Ottawa Business Journal

Michael Curran will provide media 101 training and provide youth with an intro to PR and media for business.

Activity:

Youth will conduct an interview with the Ottawa Business Journal and will have an opportunity to tell the story of their business in a published article.

Session 7: Presentation Skills

Guest speaker: Presentation Expert

A seasoned Presentation Expert will provide presentation coaching for the youth to learn how to effectively communicate their business to an audience and deliver their pitch with confidence.

Activity:

Each youth will have an opportunity to pitch their idea for their business to their peers, incorporating the skills taught in the workshop.

Session 8: Young Entrepreneurship Success Stories

Guest speaker: Successful Young Entrepreneurs

For the final workshop 2-3 young entrepreneurs will come in to speak about their own business, start up ideas and how they began on the journey to entrepreneurship.

Activity:

This be the last opportunity for each of the program participants to practice their pitch presentation in front of their peers. The guest speakers will also provide the youth with feedback and final words of advice on their pitch.

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